aboutEufora

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beauty without compromise

It may sound cliché, but no matter how beautiful the packaging, it's what's inside the bottle that really counts. Eufora feels it's their responsibility to create products with unparalleled performance that respect the environment and your health. They strive to create products that not only provide performance, but maintain a high level of integrity with unique ingredients and performance benefits above all.

Eufora's advanced technology utilizes important botanical extracts that have been scientifically proven to benefit the hair, scalp and skin. They never use fluff ingredients that sound good on the label, but don't provide any real benefit. You can count on Eufora to deliver substance without hype, because when it comes to quality, they believe there are no compromises.

the power of nature

Designed to protect, preserve and promote health of color treated and chemically serviced hair, Eufora has used its unique blend of botanical extracts and Aloe Vera properties to design the most natural way to keep your hair looking beautiful.

Most products use water as a base but Eufora has raised the performance standard by using certified organic Aloe Vera gel as our product base. Known as the miracle plant, aloe is rich in over 200 biologically active substances, including 75 nutrients, 20 minerals and 12 vitamins. Aloe contains elements that are essential to cellular healing, renewal and growth. Aloe also delivers amazing antibacterial, anti-viral and antiseptic properties. It is a naturally effective solution to help alleviate the symptoms caused by skin and scalp conditions such as acne, dandruff and seborrhea. Eufora is the only salon professional product line to provide certified organic Aloe Vera in the optimum quality and concentration required to deliver its true power.

Along with Aloe Vera, Eufora products utilize the most advanced botanical ingredients available, as well as pure essential oils to fragrance all products for an aromatherapy experience.

Eufora products are known for quality ingredients, but almost as impressive are the ingredients missing from Eufora products. We don’t use synthetic fragrances, Sodium Laureth Sulfate, carcinogenic or suspected carcinogenic ingredients in any of our products.

A 30-year veteran of the salon professional industry, Don Bewley is one of the few hairdresser/owners of a salon professional corporation today. Don founded Eufora International with his wife, Beth, just over 10 years ago with the mission and vision of serving independent salons. Don's career began in New York City where he trained with the industry's best and learned to become a talented stylist. He went on to own multiple profitable salon locations and was recognized as one of the top 5 retailing salons in North America. Frustrated by dwindling lack of commitment from professional hair care manufacturers and widespread diversion of salon professional products, Don decided to create a solution to the problem. "Hairdressers built this industry and they deserve to reap the rewards", says Don, "I believe in the power and talent of my peers, and as a proud hairdresser myself, I know that greater success is possible through the right education and a committed manufacturer who is dedicated to more than just selling products."

Eufora, now one of North America's fastest growing professional companies, has built its success by providing unique, top performance "People and Planet Friendly" products. Eufora products are exclusively sold through independent and carefully hand picked salons, as they have been since day one. Don and Beth are proud to have created a company that provides real solutions for your hair.

Eufora believes that passion requires careful cultivation, always driving the integrity and success of their brand by the desire and passion to improve your hair, skin and health!

theProducts

cleanse

From thin, fine hair to coarse and unruly hair and everything in-between, Eufora has a shampoo that is designed for you. The Eufora Cleansing system offers four distinct shampoos that utilize Aloe Vera Gel, instead of water, as the base for formulation. Wheat, Soy and Human Hair Keratin Proteins, Panthenol, and Euforaís special blend of Botanical Extract and Pure Essential Oils insure that once you have experienced Eufora, nothing else will compare.

hydrating
for normal, dry, and chemically processed hair. provides moisture without weight.

volumizing
for normal to fine, thin or limp hair. creates healthy fullness and body without depleting moisture or color.

moistureCleanse
for curly, coarse, unruly, extremely dry and chemically or environmentally stressed hair. cleansing with maximum moisture.

pureCleanse
gentle yet thorough cleansing for those with sensitivities to products, scalp conditions or thinning hair. contains a unique, non-sulfate cleansing system. also, a body wash!

condition

Eufora conditioners have been scientifically formulated to maximize the benefit of Protein, Vitamin and Botanical technology. Eufora offers real conditioning benefits and are free of the waxes and resins that leave behind residue and flat hair. With regular use, you will be amazed with the noticeable difference in the health of your hair and scalp.

moistureSolution conditioner
a daily conditioner for curly, coarse, unruly, excessively dry, and chemically or environmentally stressed hair. delivers maximum moisture, detangling benefits and shine.

dailyBalance conditioner
a bodifiying conditioner for normal, fine, thin or lifeless hair. delivers moisture and shine without weight!

urgent repair replenishing treatment
an intense replenishing conditioning treatment for chemically or environmentally stressed hair. regular use helps restores the inner structure bringing back health and vitality to dry and damaged hair. will not weigh down the hair.

hydaration leave-in conditioner
a weightless leave in conditioner with a antural SPF to help reduce the damaging effects of the sun.

fortifi strengthening spray
a restructuring product for chemically treated and damaged hair. this unique leave in product strengthens and increases the elasticity of damaged and chemically treated hair by infusing Human Keratin Protein into the hair shaft. fortifi brings back the luster of healthy hair while increasing body and manageability and also provides anti-static benefits to prevent flyaway hair. fortifi offers a sun screen to prevent further damage to the hair. heat from the blow dryer assists in bonding proteins to the hair shaft but is not required.

styling

Whether your style is soft and simple or avante guarde, Eufora has a styling product that youíre sure to love. Eufora Styling Products are designed to offer versatility and control without damaging the hair. Our unique styling products include Euforaís special blend of Proteins, Vitamins, Botanical Extracts and Pure Essential Oils. Eufora products provide a healthier solution for your styling needs that offer unlimited styling possibilities.

sculpture
the ultimate styling product with unlimited possibilities. create soft volume, hold and shine. use as a setting lotion for control with out stiffness and create great wet looks. discard the drying mouse and the too sticky spray gels. this one does it all leaving hair healthy and shiny.

volumeFusion
no more flat head! use this Volumizer during the blow dry to achieve lift at the scalp, volume and styling control.

smooth’n
take control of your curls and waves. This advanced non-chemical formulation allows you to straighten and smooth even the curliest hair. creates soft, movable hair without leaving it feeling tacky or stiff.

solidifi
rock solid control is yours! great for all styles that require lasting hold. create wet looks, avante guarde styles or achieve volume without damaging the hair.

forMation
whipped styling solution!  forMation foams, but does not expand, allowing the product to be thoroughly and evenly distributed throughout the hair. this whipped styling solution can be used on both wet and dry hair, as well as re-activated with a splash of water for next day styling.

finishing

Eufora finishing products offer great hold and shine without drying and damaging your hair ~ or the environment. Whether you need to eliminate frizziness, add beautiful shine or require holding power without weight, Eufora has the solution that is right for you. Like all Eufora products, our Finishing line contains Euforaís special blend of Proteins, Vitamins, Botanical Extracts and Pure Essential Oils.

fixation
have some fun with this versatile styling wax designed for today's contemporary styles. create texture, separation and lift or use during the blow-dry to soften and straighten! non-greasy formula using beeswax, not petroleum. washes out easily with no build up or residue.

illuminate
for beautiful shine without weight. Use on finished styles to create shiny, healthy looking hair. use during the blow dry for added conditioning and detangling. blend with Eufora sculpture Styling Glaze to extend the life of your color or perm services!

forMatte
no sheen Hair Dressing Crème! forMatte can be used to spike, slick back and create volume and texture. no shine. no grease. no weight.

firm mist
maximum hold, firm support, long lasting. what more could you wish for in a pump finishing spray? how about ingredients that actually work to promote healthy hair while it holds? strict enviornmental standards? no problem. We love them!

pure polish
no more frizzies! use on finished styles to alleviate frizziness, add luster and moisture to dry fly away hair. also, blend with Eufora styling products during the blow-dry for added softness and manageability.

elevate
elevate is a firm yet workable finishing spray designed to protect natural hair color and chemically treated hair from fading caused by UV rays.  eufora’s signature protein system and a botanical and aloe vera complex add moisture and strengthen hair. better yet, the formula meets the strictest environmental standards.

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To contact Eufora directly visit www.Eufora.net





the Bellezza Salon is centrally located at the corner of Main and Evans in the heart of the Village of Williamsville - NY. A full service hair salon offering you the very best in hair services, waxing, manicures, pedicures, silk -artificial- nail treatments, cellulite treatments,reflexology, and more.