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the Benefits of Professional Hair Color

Great hair color is in an art...
...So, get out of the box and into the hands of an artist.

Look at your hair in the mirror. Analyze the undertones of your natural hair color and the condition of the hair. Now ask yourself exactly what it will take for you to become a flaxen blonde, fiery redhead, or toffee-toned brunette within the next hour. Answer? A Goldwell trained hair care professional; Otherwise known as an Artist.

When you get your hair colored by a Goldwell trained hair care professional, you get shimmering, long-lasting hair color that looks terrific with your skin tone and eye color. Plus, you'll enjoy healthy, shiny locks that are more manageable than ever. That's because Goldwell colorists use the best hair color in the world, and are highly trained in how to use it-for perfect results every time.

Even if you botched your color by doing it at home, professional colorists can fix it, give you back the exact shade you want and restore the glossy sheen that all hair should have. Whether you bleached your hair brittle or turned the tone to mud, it may take a little time but you can get back that spectacular color and healthy looking hair you want.

Have a celebrity whose hair color you love? A Goldwell professional colorist can analyze it, match it and tell you what it'll take for you to get it. Want to keep those highlights long after the summer sun is gone? It's not a problem at a Goldwell salon. Hate that gray? Professional colorists can make it go away without making your color look unnatural.

In the hands of an Artist, you can get:

• A custom shade created just for you. No one else in the world will have your exact hair color when your Goldwell colorist customizes a color formula and determines exactly how it will look when applied over the color you have now. Want your color a tad lighter? A bit less red? Incredibly caramelized? Colorists can do.

• Highlights just where you want them. Colorists are trained in all the newest techniques, from baliage hair painting to tone-on-tone foiling. Not only can they give you the exact shade of highlights you want; they can position them right where you want them and adjust the size to create everything from shimmering micro-lights to bold color-chunks.

• Hair color that makes your cut looks better. Instead of a hairdo, you'll enjoy a total hair design when a colorist applies color to enhance your haircut and even your hair's natural movement.

• Natural-looking, long-lasting gray coverage. Gray isn't like pigmented hair; it's coarser, thicker and harder to cover up. Not only can a Goldwell professional make gray go away, they can make your new color look entirely natural, shiny, healthy and youthful.

• High-fashion color without the worry. If you like the idea of changing your color frequently or want an exciting "better than nature" shade, colorists can create revved-up reds, butterscotch blondes and even hot pink-if you want it. And they can do it gently, without leaving your hair dry or damaged.

Aloe vera extract moisturizes and prolongs the life of color services without weighing hair down. Rich Vitamin E, which neutralizes color and hair damaging free-radicals. Combined with the Y-Shine Complex, aloe vera extract protects color and provides strength with shine for fine hair.

Color Shampoo Light

gentle cleansing with optimum color protection

long lasting color brilliance and natural body

Color Conditioner Light

color brilliance and easy compability without weighing down the hair

UV filter and anti-static effect

Goldwell Color Intense

Aloe vera milk provides rich moisture coupled with the ability to prolong color life. Vitamin E neutralizes color and hair damaging free radicals. Combined with the Y-Shine complex, aloe vera milk protects color and provides softness with shine for normal to thick hair.

Color Shampoo Intense

gentle cleansing with Optimum protection

long lasting color brilliance and softness

Color Conditioner Intense

color, brilliance, easy combability and softness

UV filter

Color Treatment Intense (intensive conditioner)

intensive nourishing care for long lasting color brilliance and suppleness

UV filter

Moisture Care

Goldwell Moisture Light

Avocado extract contains lipids that balance moisture levels for supple hair that isn’t weighed down. Vitamin E, naturally present in Avocado extract helps to neutralize damaging free-radicals. Combined with the Y-Shine Complex, avocado extract optimizes moisture and provides shine with strength for fine hair.

Moisture Shampoo Light

gentle cleansing

healthy shine and natural body

Moisture Conditioner Light

healthy shine and easy combability without weighing down the hair

anti-static effect

Goldwell Moisture Intense

Naturally Revitalized with Brilliant Shine Avocado milk has a rich concentration of lipids to balance moisture levels and leaves normal to thick hair supple. Vitamin E neutralizes damaging free-radicals and provides added moisture. Combined with the Y-Shine Complex, avocado milk optimizes moisture and provides softness with strength for normal to thick hair.

Moisture Shampoo Intense

gentle cleansing

for healthy shine and softness

Moisture Conditioner Intense

healthy shine, easy combability and softness

Moisture Treatment Intense (intensive conditioner)

intensive, deeply moisturizing, nourishing care

leaves even the most resilient hair, smooth and shiny

Styling

From the essential to the creative, Goldwell has everything you need to create amazing, durable styles.

5 Styling segments for each hair type and 5 levels of hold to create the look you want. All Styling products with the new FlexShine Technology that combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair.

Wild for shaping and defining wild, edgy styles!

Volume for full body and voluminous styles!

Natural for naturally moving and flexible styles!

Straight for smoothing and taming styles!

Curl for controlling and enhancing curls and waves!